Curriculum

10 Chapters · 44 Lessons

  1. 1

    Intro to the Course & Meet Your Instructors

    1. (Included in full purchase)

      Welcome to Up the Anti - the Growth Course

    2. (Included in full purchase)

      Meet Your Up the Anti 'Experts'

    3. (Included in full purchase)

      Stay Anti - After the Course - the Ongoing Community

  2. 2

    Defining Your Brand Character - with Soph

    1. (Included in full purchase)

      What to Expect: Course Agenda

    2. (Included in full purchase)

      Why it Matters & Common Mistakes to Avoid

    3. (Included in full purchase)

      Who is doing it well? Case Studies

    4. (Included in full purchase)

      Warm Up: Moodboard

    5. (Included in full purchase)

      How We'll Build Your Brand Character & The Brand Personality Traits

    6. (Included in full purchase)

      Brand Archetypes

    7. (Included in full purchase)

      Tone of Voice

    8. (Included in full purchase)

      Writing your Do's and Don'ts Guidelines

    9. (Included in full purchase)

      Final Brand Character Statement

  3. 3

    Why Audience Clarity Matters - with Crush

    1. (Included in full purchase)

      Why audience clarity matters

    2. (Included in full purchase)

      Common mistakes to avoid

    3. (Included in full purchase)

      How best to define your ideal customer and audience

    4. (Included in full purchase)

      Guided Exercise: Find Their Feed

    5. (Included in full purchase)

      Quiz: Do you know who you are really for?

    6. (Included in full purchase)

      Prompting Guide: Quantifying Audience Size

    7. (Included in full purchase)

      Worksheet: Three Rings of Relevance

    8. (Included in full purchase)

      Extra Help: Audience Profiling

  4. 4

    Meta Ads Introduction - With Reid

    1. (Included in full purchase)

      Installing a Facebook Pixel on Your Shopify Website

    2. (Included in full purchase)

      Creating Your First Campaign

  5. 5

    Mastering Meta Ads - with Reid

    1. (Included in full purchase)

      Ad Account Structure - Where to Start?

    2. (Included in full purchase)

      How Many Ad Creatives Do You Need? Part 1

    3. (Included in full purchase)

      How Many Ad Creatives Do You Need? Part 2

    4. (Included in full purchase)

      Creating Effective Content Pillars

    5. (Included in full purchase)

      Ad Profit Calculator - Find your target ROAS

    6. (Included in full purchase)

      Volume & Validity In Ad Performance

  6. 6

    Leveraging Google Ads - with Jem

    1. (Included in full purchase)

      Targeting the Right Audience

    2. (Included in full purchase)

      3 Google Ads Strategies to Kickstart Sales

  7. 7

    The World of Content Strategy - with Soph

    1. (Included in full purchase)

      Brand Character & the PESO Model

    2. (Included in full purchase)

      Landscape Updates

    3. (Included in full purchase)

      Content Framework Example

    4. (Included in full purchase)

      Content Engine Tips & Tricks

  8. 8

    SEO Course - with Jem

    1. (Included in full purchase)

      Introduction to SEO

    2. (Included in full purchase)

      Set Up & First Steps - Google Search Console

    3. (Included in full purchase)

      Keyword Research | Phase 1

    4. (Included in full purchase)

      Auditing & Optimising Your Content

    5. (Included in full purchase)

      Faceted Navigation - Filters on Shopify for SEO

  9. 9

    Measurement That Matters - with Crush

    1. (Included in full purchase)

      INTRO: What to expect & module outline

    2. (Included in full purchase)

      The Windshield- Your North Star

    3. (Included in full purchase)

      The Dashboard- Checking Your Engine Lights

    4. (Included in full purchase)

      The Speedometer- Volume & Validity

  10. 10

    Congrats on Completing the Course - What Happens Now?

    1. (Included in full purchase)

      CONGRATS! Stick around and Stay-Anti with us

This Is For You If

It's time to 'Up the Anti'

This is not for you if:

You're looking for overnight 'hacks'

You expect instant results and aren't willing to put in the  consistency required for long-term growth.

You want someone to "just do it for me"

You want someone else to “just run your ads” and have a  completely hands-off approach.

You want to outsource your thinking

You'd rather hand off decisions and thinking instead of  developing your own strategic intuition.

What Our Community Are Saying

Discover how we're transforming the way business owners approach their marketing strategies.

Building a brand like BEETL means balancing a million moving parts, and it’s easy to get lost in the noise. Up the Anti stops the temptation to fall into reactive 'hustle' to proactive strategy, giving us a clear, repeatable framework for growth. Having access to the unique combination of each of the founders experience is invaluable as part of the Anti community.
Kirsty

BEETL 

As a founder, you spend countless hours online trying to find the answers and information you need. Or you pay thousands (which you likely can't afford) - to big agencies or ecomm 'solutions'. This is the growth model and information shortcut I wish I had when I was starting out. All in one place,  and for a fraction of the price of other options out there. 
Sophie

In Jim Jams

As a long-standing brand in NZ, launching into the Australian market required a new level of understanding. This course gave us a deeper insight into who our audience is, and what they were actually searching for. Particularly when it came to creating a watertight SEO and search strategy. It was the exact strategic layer and information we needed to launch with confidence.
Jack

NZ Beeswax

Ready to Up the Anti?

Stop chasing. Start changing. It’s time to Up the Anti.

$399.00 / month

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